Why Brain?

Let's Brain

Your company can be much more competitive with Brain

Find out the best talent for any land

With Brain vocational studies, and with the use of geodemographic tools, supply analysis and intake estimates, it is possible to be much more assertive when determining a real estate product or the installation of a commercial location.

Get to know supply size and settings

Through continuous and on-site mapping all around Brazil, we monitor supply and intake levels in different regions, allowing an evaluation of market opportunities and pricing levels.

Quantify the demand

Through in-loco quantitative research surveys and probability samplings, we determine the potential size of the demand for a real estate enterprise or for another product.

Why am I not selling?

Through the methodology of complete commercial diagnoses, we perform an analysis and give the necessary recommendations to activate the marketing of an enterprise or of a product.

Find out the best place for your company

Analyses of retail locations, distribution operations and industries enable to lower the degree of uncertainty and to find out a commercial location in a successful way, according to the existing potential for consumption and supply level.

Phone:+55 (41) 3243.2880
  • ReBRAIN is BRAIN’s Business Unit specialized in Real Estate Market studies and research.

    MISSION

    To provide intelligence services for the development of Real Estate Assets through advisory, studies, research survey and consulting.

    VIEW

    To be recognized as the best Brazilian company in Real Estate Intelligence.

    reBrain

    Provided Services

    Real Estate Intelligence Consulting

    What is it?

    Periodic monitoring from Integration Team, assisting with questions and doubts regarding launches, product development, marketing campaign and other related issues during commercial incorporation process, always subsidizing the client with market intelligence analyzes.

    How is it done?

    Through regular meetings and the presentation of tailor-made work on commercial intelligence, previously analyzing questions related to land choice, product development, communication campaign and other strategic issues.

    Secret shopper

    What is it?

    Commercial performance evaluation of products launched, focusing on diagnosing the reasons for the commercial problems presented, and with the aim to offer marketing and trading solutions to the products.

    How is it done?

    Through qualitative research surveys of buyers and non-buyers, as well as through descriptive data collection of those interested in quantitative telephone survey of after-hours visitors.

    Commercial Diagnosis

    What is it?

    Commercial performance evaluation of products launched, focusing on diagnosing the reasons for the commercial problems presented, and with the aim to offer marketing and trading solutions to the products.

    How is it done?

    Through qualitative research surveys of buyers and non-buyers, as well as through descriptive data collection of those interested in quantitative telephone survey of after-hours visitors.

    Complete Market Studies

    What is it?

    Exhausting descriptive researches with available supply detailed sense, stratified in all possible typological parameters, residential and commercial, with emphasis in the offered product composition for over 40 evaluation criteria and clusters geodemographic evaluation in areas to be researched as potential markets to the company.

    How is it done?

    Through cataloguing and research of all available offer and product fitting analyses, with primary and secondary information gathering, and the support of research and geoprocessing software.

    Studies on Hotel Business, Shopping Malls, Logistics Centers and Corporate Enterprises.

    What is it?

    Specific studies focusing on sectors, with general and particular evaluation as well as strategic recommendations.

    How is it done?

    Through supply mapping, interviews and evaluations with market specialists, geodemographic analysis, business plan evaluation, vocational studies and product testing.

    Study on Location

    What is it?

    Analysis and selection of the best retail and general services locations, in order to implement stores, shopping malls, bank agencies, hotels, hospitals, logistic centers and others.

    How is it done?

    Through the analyses of market potential, consumption potential, demographic composition and movement, flow analysis, geodemographic analysis, and direct and location of direct and substitute competitors.

    Studies on Vocational Land

    What is it?

    To determine or to validate the ideal product to be built, regarding market approval with detailed typology specification, footage, prices, target audience and placement – fundamental to elaborate the incorporation project as “product briefing”.

    How is it done?

    Through geodemographic analyses of the land’s area of influence, real estate market production history by zones of influence, market research survey with competitors and evaluation of latent potential of each land and its placed offer.

    Real Estate Research

    What is it?

    Market description surveys with circumstantial and sectorial analyses, covering all national products and markets.

    How is it done?

    Through market primary and secondary data collection and analyses, through macro and microeconomic analyses.

    Qualitative Research

    What is it?

    Research Surveys on Real estate product evaluation, concretely proposed by the company, performed before the launching, in order to measure approval and suggest product improvements, pricing and communication.

    How is it done?

    Through interviews with potential target audience for the product or through product focus groups.

    In the first case, between 15 and 20 interviews and on the second, between 2 and 3 groups when the target audience is homogeneous.

    Quantitative Research

    What is it?

    Demand quantification researches on a real estate product, product testing, price testing, value perception, location, product attributes and all the other items that need to be evaluated.

    How is it done?

    Through interviews using structured questionnaires, probability sample, with the target audience, and tabulation and result analyses using specialized software.

    Strategic Planning

    What is it?

    Conducting strategic planning of construction companies and incorporations, focusing on determining long-term strategic actions, and determining the strategic indicators needed to achieve the company’s goals.

    How is it done?

    Through workshops on planning given by the company’s upper management, and aiming at building a Strategic Plan.