Why Brain?

Brain Inteligência Estratégica

Your company can be much more competitive with Brain

Find out the best talent for any land

With Brain vocational studies, and with the use of geodemographic tools, supply analysis and intake estimates, it is possible to be much more assertive when determining a real estate product or the installation of a commercial location.

Get to know supply size and settings

Through continuous and on-site mapping all around Brazil, we monitor supply and intake levels in different regions, allowing an evaluation of market opportunities and pricing levels.

Quantify the demand

Through in-loco quantitative research surveys and probability samplings, we determine the potential size of the demand for a real estate enterprise or for another product.

Why am I not selling?

Through the methodology of complete commercial diagnoses, we perform an analysis and give the necessary recommendations to activate the marketing of an enterprise or of a product.

Find out the best place for your company

Analyses of retail locations, distribution operations and industries enable to lower the degree of uncertainty and to find out a commercial location in a successful way, according to the existing potential for consumption and supply level.

Phone:+55 (41) 3243.2880
  • iBRAIN – that is part of Associação Brasileira de Empresas de Pesquisa (ABEP) – aims, as its differential, at the intelligent study of the Market, adding value to the final product.


    To develop research projects adding intelligence.


    To take root as a valuable reference in the Research and Market study field.


    Provided Services

    Secret Shopper

    What is it?

    Methodology that allows evaluating shopping behavior and “real” consumers’ experiences. It generally happens in the retail and service sectors, and aims at describing and reproducing concrete situations of shopping/experience in accordance with some analysis criteria.

    How is it done?

    Through shopping visits and simulation use, when the researcher performs the “secret” purchase as an observer, in order to identify research items like top-notch service, responses to the objections, well as other topics.

    Organizational Environment Research and Salary Survey.

    What is it?

    Organizational researches. The first one to find out the situation of organizational environment and the second to understand paying parameters in specific sector or corporate size.

    How is it done?

    With specific tested methodology and advisory application and research by a human resources specialists.

    Consumption habits, media habits and lifestyle survey.

    What is it?

    Wider and more descriptive research, focusing on determining the consumption habits and the media habits in social or in specific groups by using general sociological approach.

    How is it done?

    The sampling plan is done after a complex development of the scope, and the specifications of the matters to be researched take place, and such planning is based on target-audience proportional quotas. Afterwards, more effective qualitative and quantitative researches are performed as well.

    Qualitative Research

    What is it?

    Methodology of investigation for survey problems using different approaches, aiming at understanding consumers’ and organizations’ motivations and attitudes.

    How is it done?

    Among most popular approaches, there are focus group and interviews called “in depth investigation”

    Quantitative Research

    What is it?

    Methodology of oriented investigation to establish trustworthy descriptive parameters, with representative sample bases of the researched universe.

    How is it done?

    Field approaches are performed in general, by means of structured surveys related to a probability sample, tabulation, and result analyses with the support of specific research software.

    Product, Brand and Marketing campaign testing

    What is it?

    Evaluation of Consumers groups’ and organizations’ reaction to propositions of product, brand, marketing campaign. Focusing on targeting the level of understanding and suitability of supply as well as their approval or reaction.

    How is it done?

    In general, through qualitative and quantitative approaches, with monitored group evaluation of new products, brands and marketing campaign perception, generating a conclusive report.